Competitions

In 2003, Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.,

The World Coffee Roasting Championship (WCRC), initiated by World Coffee Events (WCE) to promote specialty coffee, is a prestigious competition and a dream stage for countless coffee roasters. In this contest, roasters must leverage their expertise and knowledge to design and execute a flawless roast. The final products are then evaluated through blind tasting by … Continue reading "World Coffee Roasting Championship"

The World Latte Art Championship (WLAC) is a prestigious competition established by World Coffee Events (WCE) to promote specialty coffee, representing the pinnacle of latte art. As a highly visual showcase of coffee craftsmanship, latte art is often the “first love” for many coffee enthusiasts. Latte artists are celebrated as creators who use coffee as … Continue reading "The World Latte Art Championship"

The coffee brewing competition is divided into “designated brewing” and “optional brewing”. In ‘designated brewing’, all contestants will use the same batch of coffee beans, grinder, and brewing water, and the equipment can be chosen by themselves. In the “self selected brewing” process, contestants need to showcase their creativity and express their ideas with a … Continue reading "2025 CHINA BREWERS CUP"